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When a Character Becomes a Brand: How Mickey Mouse Defined Disney’s Identity
A company isn’t only defined by what it sells. It’s defined by what it signals—what it promises before a product is even opened, before a ticket is even scanned, before a word is even spoken. That signal is identity, and for entertainment companies, especially, identity is often carried by one thing above all else: a […]
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IP+Creativity
Mickey Mouse Public Domain Explained: What It Means and What Happens Next
In January 2024, one of the most recognizable characters in modern history crossed a legal milestone that few fictional icons ever reach. Mickey Mouse entered the public domain, immediately sparking speculation, confusion, and numerous sensational headlines.Some imagined a flood of unauthorized Mickey Mouse films. Others predicted striking reinterpretations designed solely to attract attention. While those […]
Animation
10 Animated Films of the 1990s That Found Their Audience and Became Cult Classics
The 1990s were a pivotal decade for animation, producing several animated films that became cult classics only after audiences discovered them over time. While many animated movies were built for immediate box office success, others took creative risks that made them harder to market—and easier to overlook. Yet those films didn’t disappear. Instead, they found […]
Visual Essays
When a Character Becomes a Brand: How Mickey Mouse Defined Disney’s Identity
A company isn’t only defined by what it sells. It’s defined by what it signals—what it promises before a product is even opened, before a ticket is even scanned, before a word is even spoken. That signal is identity, and for entertainment companies, especially, identity is often carried by one thing above all else: a […]