Fandom is the new marketing, and companies that understand this shift are reshaping how brands grow. There was a time when marketing revolved around volume and visibility. Companies purchased television spots, dominated billboard space, and saturated digital platforms with banner ads in the hope that repeated exposure would eventually translate into revenue. The assumption was […]
Why These Events Attract Millions—and Why They Make People So Happy The science behind Comic Cons explains something I’ve been watching unfold for decades: these gatherings don’t just entertain people—they meet deep psychological needs for belonging, identity, and shared joy. I’ve been going to San Diego Comic-Con since the 1980s, back when it was a […]