Before brands openly talked about becoming entertainment companies, early experiments quietly hinted at where media was headed. One of the most overlooked examples of a branded entertainment web series was In the Motherhood, a comedy series that began online in the late 2000s. From the start, it was conceived as a branded entertainment project. While […]
This article explores how Hollywood is evolving as brands working within Hollywood move beyond advertising and sponsorships to become creators of original content. Over time, I’ve watched companies enter the entertainment industry not just to participate in storytelling, but to fund projects, develop intellectual property, and build their own content platforms—signaling a deeper structural shift […]
Watching the Hollywood Creator Economy Chase the Audience The Hollywood creator economy is reshaping how entertainment is made, discovered, and scaled. For years, I’ve watched Hollywood try to move into the digital age—not just with marketing campaigns or social clips, but with real structural change. Today, audiences don’t begin their entertainment journey with television or […]
From scripted television, movies of the week (MOWs), and reality TV, I’ve had the pleasure of working on some of the best and familiar productions over the past twenty-five years. During that time, I’ve researched and analyzed how people interact with entertainment and the factors driving fluctuations in viewership. A chance lunch with a research […]
A look at audience behavior, long-form media, and a shift I witnessed from inside the industry. While working on multiple late-night talk shows, I spent years reviewing audience demographics and long-term viewership trends alongside my production responsibilities. I tracked ratings, studied audience behavior, and watched how those numbers changed over time. What stood out was […]