Hollywood / Creator Economy / Digital Entertainment The Creator Economy Is Coming for Hollywood Studios once built audiences from scratch. Now creators are arriving with loyal communities already in place, and that changes the balance of power. By David Derks derksworld · Digital Entertainment Filed Under: Creator Economy · Hollywood · Animation · Games · […]
Streaming / Television History / Industry Streaming in 2026 Feels a Lot Like Television in the 1950s The platforms changed. The screens changed. But once again, entertainment is trying to understand a medium audiences have already moved into. By David Derks DerksWorld · May 12, 2026 Filed Under: Streaming · Television INDUSTRY · DIGITAL MEDIA […]
Industry / Culture / The Internet YouTube Is Becoming Television — And Hollywood Knows It How streaming, creator culture, and algorithm-driven viewing turned YouTube into the new living-room entertainment hub. By David Derks DerksWorld · May 7, 2026 Filed Under: YouTube Culture · Streaming · Creator EconomyThere was a time when television schedules controlled entire […]
A real-world snapshot of how AI in business workflows is reshaping productivity, leadership, and the future of work. This conversation began over lunch. It was one of those rare discussions that cut through the noise. I sat with a couple of people who build and manage AI systems for large corporations, and we focused heavily […]
For most of the twentieth century, storytellers had to pass through a series of gatekeepers before audiences could ever see their work. Today, however, social media storytelling has opened an entirely new path for creators to share ideas directly with global audiences. Filmmakers needed studios, animators needed networks, and writers depended on publishers or television […]
Branded entertainment in Hollywood is no longer a side strategy — it’s becoming a central force in how culture is built. For most of Hollywood history, the studio logo meant something. When that logo appeared at the beginning of a film, it wasn’t just branding. It was a signal. It told you what kind of […]
For years, studios treated mobile behavior as something adjacent to the business rather than central to it. Phones were where trailers lived, where marketing happened, where “awareness” was built — but not where the real experience began. That experience was still imagined as cinematic, lean-back, and intentional: a viewer on a couch, remote in hand, […]
Before brands openly talked about becoming entertainment companies, early experiments quietly hinted at where media was headed. One of the most overlooked examples of a branded entertainment web series was In the Motherhood, a comedy series that began online in the late 2000s. From the start, it was conceived as a branded entertainment project. While […]
This article explores how Hollywood is evolving as brands working within Hollywood move beyond advertising and sponsorships to become creators of original content. Over time, I’ve watched companies enter the entertainment industry not just to participate in storytelling, but to fund projects, develop intellectual property, and build their own content platforms—signaling a deeper structural shift […]
Watching the Hollywood Creator Economy Chase the Audience The Hollywood creator economy is reshaping how entertainment is made, discovered, and scaled. For years, I’ve watched Hollywood try to move into the digital age—not just with marketing campaigns or social clips, but with real structural change. Today, audiences don’t begin their entertainment journey with television or […]