Brands expanding into entertainment is no longer a theoretical idea. Instead, it has become a practical response to how culture now works. In earlier articles, I’ve explored how brands are no longer satisfied with simply advertising inside Hollywood. Rather than sitting on the sidelines, they want to operate within the same cultural ecosystem. As a […]
This article explores how Hollywood is evolving as brands working within Hollywood move beyond advertising and sponsorships to become creators of original content. Over time, I’ve watched companies enter the entertainment industry not just to participate in storytelling, but to fund projects, develop intellectual property, and build their own content platforms—signaling a deeper structural shift […]
A look at audience behavior, long-form media, and a shift I witnessed from inside the industry. While working on multiple late-night talk shows, I spent years reviewing audience demographics and long-term viewership trends alongside my production responsibilities. I tracked ratings, studied audience behavior, and watched how those numbers changed over time. What stood out was […]
For most of my life, the future of the entertainment industry has been framed around one core idea: scale. Bigger audiences, bigger budgets, bigger openings, and bigger platforms were treated as the ultimate markers of success. If something didn’t scale globally, it was often dismissed as niche or temporary—useful only as a stepping stone toward […]